Evaluation question 3/4

What kind of media institution might distribute your media product and why? How will you attract/address your audience?

If i were to release my film, I would appeal to my audience using a range of technologies and advertising strategies.

In terms of advertising the film, the budget would be very low as the production company is independent and is low budget themselves. I would probably use the internet as the internet allows you to reach such a diverse audience in so many ways. For example I could use social networking sites such as facebook, twitter or even myspace to appeal to those audience who spend time on computers at work or at home. On social networking websites I could promote the film by creating events and inviting people

to screenings in cinemas etc.

Another way the internet could be used to market the film is through releasing a trailer or film previews on websites such as youtube. This would be efficient as it is free and can allow you to reach a vast amount of people which could then lead them to be encouraged to go watch the film and maybe even recommend it to friends.

On the internet using social networking sites in conjunction with video sharing websites could be successful as social networking sites can be used to upload videos from video sharing websites which then advertises to an even wider audience.

Furthermore, my film could be promoted through other media sources such as newspapers and magazines. Though I would probably advertise in local newspapers at first to do a trail to see the effectiveness of advertisement in the newspapers. Along with this, I could use magazines also to advertise by including pictures of scenes from the actual films and character profiles etc. I would maybe include in this type of media, a chance to win a ticket to watch for free, a showing of the film. This would allow me to get a base audience who could then recommend the film to family and friends.

In terms of showing the film, independent cinemas such as Rio and, The screen on the green. If the advertising is very successful and appeals to a much more wider audience or even a global audience, it could potentially be shown in larger cinemas such as cineworld.